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Digital Performance Marketing Lead

Digital Performance Marketing Lead

London – hybrid

A global consumer entertainment business is undergoing a period of huge transition and looking for a Digital Performance Marketing Specialist, to join its brand-new team and be responsible for creating and leading a coordinated digital marketing strategy, managing an agency network, and in due course a team of Performance Marketing professionals that will be responsible driving execution.

Responsibilities:

• Plan all strategic paid digital marketing campaigns, including SEO/SEM, paid search, and social and programmatic
• Deliver commercial objectives with a focus on customer acquisition
• Responsible for landing page conversions via an agency partner
• Manage allocated digital marketing performance budget
• Identify and onboard third-party suppliers and partners
• Set key digital marketing performance metrics
• Ensure the right MarTech stack is in place to manage and report on the digital campaigns and work with cross-functional colleagues in the Tech Team
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage and develop the Digital Marketing Performance Team (in due course)
• Work with the Brand & Marketing Lead and Head of CRM, to create a coordinated digital marketing strategy designed to optimise the consumer funnel
• Ensure tracking & reporting are in place and compatible with Power BI

Skills & Experience:

• Extensive experience in a digital media role within a fast-paced consumer-oriented environment, either client-side or within an agency
• Previously worked in a large-scale transformation or transition role, leading on strategy
• Experience in managing a team of digital marketing specialists
• Demonstrable experience leading and managing SEO/SEM, paid search, and social and programmatic campaigns from concept to execution
• Solid knowledge of current web analytics tools
• Strong analytical skills and data-driven thinking
• Team player mentality with effective collaboration skills
• Strong commercial acumen

If you feel that you have the right skills and experience for this role, then please apply with an up-to-date copy of your CV.