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Digital Performance Marketing Lead

Digital Performance Marketing Lead

London – hybrid

A global consumer entertainment business is undergoing a period of huge transition and looking for a Digital Performance Marketing Specialist, to join its brand-new team and be responsible for creating and leading a coordinated digital marketing strategy, managing an agency network, and in due course a team of Performance Marketing professionals that will be responsible driving execution.

Responsibilities:

  • Plan all strategic paid digital marketing campaigns, including SEO/SEM, paid search, and social and programmatic
  • Deliver commercial objectives with a focus on customer acquisition
  • Responsible for landing page conversions via an agency partner
  • Manage allocated digital marketing performance budget
  • Identify and onboard third-party suppliers and partners
  • Set key digital marketing performance metrics
  • Ensure the right MarTech stack is in place to manage and report on the digital campaigns and work with cross-functional colleagues in the Tech Team
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Manage and develop the Digital Marketing Performance Team (in due course)
  • Work with the Brand & Marketing Lead and Head of CRM, to create a coordinated digital marketing strategy designed to optimise the consumer funnel
  • Ensure tracking & reporting are in place and compatible with Power BI

Skills & Experience:

  • Extensive experience in a digital media role within a fast-paced consumer-oriented environment, either client-side or within an agency
  • Previously worked in a large-scale transformation or transition role, leading on strategy
  • Experience in managing a team of digital marketing specialists
  • Demonstrable experience leading and managing SEO/SEM, paid search, and social and programmatic campaigns from concept to execution
  • Solid knowledge of current web analytics tools
  • Strong analytical skills and data-driven thinking
  • Team player mentality with effective collaboration skills
  • Strong commercial acumen

If you feel that you have the right skills and experience for this role, then please apply with an up-to-date copy of your CV.

Key Details

  • Role: Digital Performance Marketing Lead
  • Sector: iGaming
  • Salary: Competitive
  • Job Reference: NB007129
  • Location: London - Hybrid

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Back to my search

Clear Edge Search & Selection Limited acts as a data controller and is committed to protecting the privacy of our candidates, clients and users of our website. We may collect your personal details, including but not limited to your name and contact details (together with your e-mail address) and other relevant information from your CV (such as education and career history) in order to provide you with recruitment services. For further details please follow this link to read our full privacy policy